Biography and expertise

Biography

Dr Gurmeet Kaur Matharu is a Teaching Associate with the Faculty of Business, Law and Arts, and Faculty of Health, based at the University's Gold Coast Campus. Gurmeet's broader research focuses on consumer behavior, digital marketing, and entrepreneurship, and innovation.

My work contributes to the following UN Sustainable Development Goals

Source: Scopus

Research

Marketing; Consumer Behaviour; Sustainable Consumption; COM-B model; Dietary types

Teaching

I teach and mark assignments in various undergraduate and postgraduate units within the Faculty of Business, Law, and Arts, including Entrepreneurship and Innovation, Digital Marketing Strategies, Digital Marketing, and Consumer Behaviour. I mark assignments of various units within the Faculty of Health, including Foundations of Evidence for Health Science Practitioners, and The Reflective Learner and Health Science Scholar.

Links

Organisational affiliations

Teaching Associate, Faculty of Health, Southern Cross University

Study Support Officer, Gnibi College of Indigenous Australian Peoples, Southern Cross University

Past affiliations

Casual Academic Teaching, School of Business and Tourism, Southern Cross University

Education

Bachelor of Commerce
1999–2002, BCom, Kurukshetra University
Post graduate diploma in computer applications
2002–2003, PGDCA, Kurukshetra University
Master of Commerce
2003–2005, MCom, Kurukshetra University
Masters by Thesis
2016–2019, MA(Research), Southern Cross University
Doctor of Philosophy
2019–2023, PhD, Southern Cross University