Conference paper
Fall from Grace: Are Internet Reviews Losing its Influence?
PACIS 2022 Virtual Conference: Pacific Asia Conference on Information Systems (Tapei-Sydney, 05/07/2022 - 09/07/2022)
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Abstract
Online reviews surge as a topic in research and practice in the IT realm. Recently, there has been a massive discussion on fake reviews and the authenticity of online reviews. Hence, reviews’ trust is gradually declining given how bad review sites are at detecting fake reviews. This short paper contributes to this discourse of descending reign of online reviews in aligning to the information search process, considering implicit variables like trust, the proximity of information sources, and the abundance of information from a gender perspective. The preliminary results show that the male takes the opposite information search path as the female consumers. Females are losing their trust in online reviews and rely on proximate sources while males are still confident with online reviews. Further, this work contributes a new theoretical perspective to overcome the existing online review destruction by using the calibration of online and expert reviews.
Details
- Title
- Fall from Grace: Are Internet Reviews Losing its Influence?
- Creators
- Nelini Jayathilake - Southern Cross UniversityDarshana Sedera - Southern Cross UniversityGolam Sorwar - Southern Cross University
- Conference
- PACIS 2022 Virtual Conference: Pacific Asia Conference on Information Systems (Tapei-Sydney, 05/07/2022 - 09/07/2022)
- Number of pages
- 5
- Identifiers
- 991013054413602368
- Academic Unit
- Faculty of Business, Law and Arts; Management; Information Technology
- Language
- English
- Resource Type
- Conference paper