Book chapter
Transforming the Banking Industry With AI-Driven Personalized Solutions
Integrating AI-Driven Technologies Into Service Marketing, pp.671-690
IGI Global
08/2024
Metrics
16 Record Views
Abstract
The application of artificial intelligence (AI) across various industries has become increasingly prominent over time, and the banking industry has transformed significantly due to its advancement. The shift from traditional banking to modernised banking solutions has been driven by technological developments. Efficiency improvements in customer service, data-drive solutions, proactive actions rather than reactive responses, automated processes, and personalised marketing through customer segmentation are a few of the benefits of applying AI in the banking sector. These solutions purport to increase customer satisfaction, loyalty, cross-selling opportunities, and engagement, creating a win-win situation for the bank and its customers.
Details
- Title
- Transforming the Banking Industry With AI-Driven Personalized Solutions
- Creators
- Hasini Balage (Author) - Southern Cross UniversityDarshana Sedera (Author) - Southern Cross University
- Contributors
- Vipin Nadda (Editor) - University of SunderlandPankaj Kumar Tyagi (Editor) - Chandigarh UniversityAmrik Singh (Editor) - Lovely Professional UniversityVipin Singh (Editor) - Vellore Institute of Technology University
- Publication Details
- Integrating AI-Driven Technologies Into Service Marketing, pp.671-690
- Publisher
- IGI Global
- Number of pages
- 20
- Identifiers
- 991013246561502368
- Academic Unit
- Management; Faculty of Business, Law and Arts
- Language
- English
- Resource Type
- Book chapter