Book chapter
Improving Efficiency Through AI-Powered Customer Engagement by Providing Personalized Solutions in the Banking Industry
Integrating AI-Driven Technologies Into Service Marketing, pp.299-342
IGI Global
08/2024
Metrics
21 Record Views
Abstract
Artificial intelligence (AI) is revolutionizing banking by improving client engagement and operational efficiency with personalized solutions. This chapter analyses how AI-powered customer engagement enhances operations and customizes solutions. AI tools help banks learn client preferences and behaviors by analyzing massive volumes of data, supporting a customer-centric strategy that promotes happiness and loyalty. The chapter reviews prominent banks' AI deployments and case studies, addresses data protection, ethics, and regulatory compliance, and offers advice for banks seeking competitive advantage. The chapter also discusses AI-powered banking trends like better credit evaluation, personalized services, and fraud protection. Banks can improve operational efficiency and provide personalized client experiences by using AI-driven service marketing. For banking professionals interested in using AI to create a competitive edge, this chapter provides practical tactics, insights, and recommendations for successful AI adoption in financial services.
Details
- Title
- Improving Efficiency Through AI-Powered Customer Engagement by Providing Personalized Solutions in the Banking Industry
- Creators
- Buddhika Nishadi Kaluarachchi (Author) - Southern Cross UniversityDarshana Sedera (Author) - Southern Cross University
- Contributors
- Vipin Nadda (Editor) - University of SunderlandPankaj Kumar Tyagi (Editor) - Chandigarh UniversityAmrik Singh (Editor) - Lovely Professional UniversityVipin Singh (Editor) - Vellore Institute of Technology University
- Publication Details
- Integrating AI-Driven Technologies Into Service Marketing, pp.299-342
- Publisher
- IGI Global
- Number of pages
- 44
- Identifiers
- 991013246561402368
- Academic Unit
- Management; Faculty of Business, Law and Arts
- Language
- English
- Resource Type
- Book chapter