Book
Communication skills for business professionals
Cambridge University Press, 2nd edition
06/2019
Metrics
34 Record Views
Abstract
Communication Skills for Business Professionals, second edition, is a student-friendly introduction to effective communication in the workplace. Engagingly written, the text covers foundational topics such as audience, influence, channels, conflict and persuasion, before investigating more complex areas such as intercultural communication, virtual communication, researching in the era of 'fake news' and strategies for successful written communication. Taking a broad and current approach to concepts of communication and workplaces, Communication Skills for Business Professionals explores situations from virtual meetings between indie creatives, to speeches given by politicians, while still covering more traditional forms of professional communication, such as pitching to boards and memos. New pedagogical features such as interactive questions and answers, skill builder class activities, margin definitions and links to online content make this book indispensable for teachers and students of communications alike.
Details
- Title
- Communication skills for business professionals
- Creators
- Celeste Lawson - Central Queensland University, AustraliaRobert Gill - Swinburne University of Technology, AustraliaAngela Feekery - Massey University, New ZealandMieke Witsel - Southern Cross University, Australia
- Publisher
- Cambridge University Press; Melbourne, Vic.
- Edition
- 2nd edition
- Number of pages
- 488
- Identifiers
- 9781108594417; 2063; 991012821316602368
- Copyright
- (c) Cambridge University Press, 2015, 2019
- Academic Unit
- Faculty of Business, Law and Arts; School of Business and Tourism; Centre for Teaching and Learning
- Language
- English
- Resource Type
- Book