Roblox is a creative game-based platform popular among children, with 32.1 million daily active users under the age of 13.
In the second quarter of 2024, Roblox generated revenue of over US $893 million, largely through the sale of digital assets and experiences.
Roblox has had a wide impact on children’s popular culture and is highly popular as YouTube content.
The platform has been controversial due to how its in-platform currency, Robux, is used; and due to child safety concerns.
Details
Title
ROBLOX: A Rapid Analysis
Creators
Michael Dezuanni - Queensland University of Technology
Amy Schoonens - Queensland University of Technology
Amanda Levido - Queensland University of Technology
Tama Bruno Leaver - Queensland University of Technology
Contributors
Australian Research Council Centre of Excellence for the Digital Child (Research Group)
Series
Digital Child Rapid Analysis series; 1
Publisher
Queensland University of Technology; Brisbane, Queensland
Number of pages
4
Grant note
This research was supported [or "Parts of this research were supported"] by the Australian Research Council Centre of Excellence for the Digital Child through project number CE200100022.