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The truth about modern marketing
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The truth about modern marketing

Tania von der Heidt
2010
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The truth about modern marketingView
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Abstract

Advertising and Promotion Management Business Marketing Marketing marketing mix consumer addiction

In a recent article you read the assertion that “deception is essential to modern marketing” and that marketing is to blame for society’s overconsumption and diseases of affluence (moral weakness, depression, obesity). Of course, blame rarely rests with one party. For a different view as to what marketing is and where else to point the finger, read on.

Details

Title
The truth about modern marketing
Creators
Tania von der Heidt - Southern Cross University
Identifiers
1448; 991012821393602368
Academic Unit
Faculty of Business, Law and Arts; School of Business and Tourism
Resource Type
Other