In a recent article you read the assertion that “deception is essential to modern marketing” and that marketing is to blame for society’s overconsumption and diseases of affluence (moral weakness, depression, obesity). Of course, blame rarely rests with one party. For a different view as to what marketing is and where else to point the finger, read on.
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The truth about modern marketing
2010
Metrics
27 Record Views
Abstract
Details
- Title
- The truth about modern marketing
- Creators
- Tania von der Heidt - Southern Cross University
- Identifiers
- 1448; 991012821393602368
- Academic Unit
- Faculty of Business, Law and Arts; School of Business and Tourism
- Resource Type
- Other