The topic of sustainability has become ubiquitous. We are increasingly aware of global environmental degradation and social inequity. Can marketers contribute to the goal of sustainability?
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Sustainable business makes sense
2010
Metrics
20 Record Views
Abstract
Details
- Title
- Sustainable business makes sense
- Creators
- Tania von der Heidt - Southern Cross University
- Identifiers
- 1447; 991012820309002368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Other