- Title
- Easy Exchange (Chapter 13. Case study)
- Creators
- Simon J Pervan - Southern Cross University
- Contributors
- Roger Blackwell (Author)Clare D'Souza (Author)Mehdi Taghian (Author)Paul Miniard (Author)James Engel (Author)
- Publication Details
- Consumer behaviour : an Asia Pacific approach, pp.405-406
- Publisher
- Thomson Learning Australia; South Melbourne, Victoria
- Identifiers
- 1199; 991012821879802368
- Academic Unit
- Faculty of Business, Law and Arts; School of Business and Tourism
- Resource Type
- Other
Other
Easy Exchange (Chapter 13. Case study)
Consumer behaviour : an Asia Pacific approach, pp.405-406
Thomson Learning Australia
2006
Metrics
42 Record Views