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Magazine article
Who is the new face of China’s Year of the Fire Horse? Draco Malfoy, of course
The Conversation
12/02/2026
Appears in Recent Faculty of Education Publications
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Abstract
The Chinese Year of the Fire Horse has a new, unexpected mascot: Draco Malfoy. Associating the Harry Potter antagonist with China’s Year of the Fire Horse might seem odd or whimsical. But it has much to teach us about the complexities of Chinese Mandarin wordplay, online participation and meme-making culture. A search for Malfoy memes manifest his youthful head floating jubilantly, amid a background of red, gold and black calligraphy.
Details
- Title
- Who is the new face of China’s Year of the Fire Horse? Draco Malfoy, of course
- Creators
- Justine Poplin - Southern Cross University
- Publication Details
- The Conversation
- Publisher
- The Conversation Media Group Ltd
- Identifiers
- 991013351871502368
- Academic Unit
- Faculty of Education
- Language
- English
- Resource Type
- Magazine article