- Title
- Transforming marketing education: Historical, contemporary and future perspectives
- Creators
- Linda Brennan - RMIT UniversityVinh Nhat Lu - Australian National UniversityTania von der Heidt - Southern Cross University
- Publication Details
- Australasian Marketing Journal, Vol.26(2), pp.65-69
- Publisher
- Elsevier Ltd
- Identifiers
- 991012926988002368
- Copyright
- Crown Copyright © 2018 Published by Elsevier Ltd on behalf of Australian and New Zealand Marketing Academy. All rights reserved.
- Academic Unit
- Faculty of Business, Law and Arts; School of Business and Tourism
- Language
- English
- Resource Type
- Journal article
Journal article
Transforming marketing education: Historical, contemporary and future perspectives
Australasian Marketing Journal, Vol.26(2), pp.65-69
01/05/2018
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Source: InCites