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The flag-bearers of change in a patriarchal Muslim society: Narratives of Iranian solo female travelers on Instagram
Journal article   Open access   Peer reviewed

The flag-bearers of change in a patriarchal Muslim society: Narratives of Iranian solo female travelers on Instagram

Adel Nikjoo, Kevin Markwell, Mohanna Nikbin and Ana Beatriz Hernández-Lara
Tourism Management Perspectives, Vol.38, 100817
04/2021
DOI: https://doi.org/10.1016/j.tmp.2021.100817
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https://doi.org/10.1016/j.tmp.2021.100817View
Published (Version of record)CC BY V4.0,  Open

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Abstract

Instagram Travel as transformation Women empowerment Iranian women Solo travelers
This paper examines the travel experiences of Iranian solo female travelers through an analysis of their Instagram posts. While there is a growing body of literature on solo female travelers, few studies involve women from Asian or Middle Eastern countries. In the case of the Iranian women who are the focus of this study, our analysis identified three main themes: meaning-making; power and empowerment; and facilitation of self-awareness and transformation. We argue that traveling solo is a form of active resistance against Iranian gender relations that creates opportunities for the women to overcome personal fears and logistical challenges. The act of writing up their experiences in their Instagram posts involves self-reflection and such critical analysis allows for greater levels of awareness of self that may then lead to self-transformation.

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