The engagement of customers beyond their expected roles

Journal article

Simon J Pervan and Liliana L Bove

Journal of Strategic Marketing, Vol.19(7), pp.551-554

2011

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Title: The engagement of customers beyond their expected roles
Creators: Simon J Pervan - Southern Cross University
Liliana L Bove - University of Melbourne
Publication Details: Journal of Strategic Marketing, Vol.19(7), pp.551-554
Comment: Guest editorial
Identifiers: 1421; 991012820492802368
Academic Unit: School of Business and Tourism; Faculty of Business, Law and Arts
Resource Type: Journal article