Journal article
The empirical link between resources, networks and export marketing performance and the implications for developing countries
Journal of Transnational Management, Vol.17(1), pp.63-88
2012
Metrics
52 Record Views
Abstract
<p>This study examines the empirical link between organizational resources (production resources, financial resources, human resources, R&D resources, and reputation resources), networks (institutional, government, and research) and export marketing performance in export market ventures in a developing country context. The study was based on an empirical investigation of firms involved in exporting to foreign countries from Thailand. The primary data for the study were collected from a self-administered mail survey of 950 export market ventures from the manufacturing sector in Thailand. The study findings suggest that financial, human, R&D resources, and all networks had a significant positive impact on export marketing performance.</p>
Details
- Title
- The empirical link between resources, networks and export marketing performance and the implications for developing countries
- Creators
- Craig C Julian - Southern Cross UniversityZafar U Ahmed - University of DammanOsman Mohamad - Universiti Sains MalaysiaPhadett Tooksoon - Rajamangala Institute of Technology
- Publication Details
- Journal of Transnational Management, Vol.17(1), pp.63-88
- Identifiers
- 1480; 991012821987802368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Journal article