The effect of the internet, firm-specific characteristics and market characteristics on export marketing performance: an empirical investigation

This study examines the impact of the Internet and certain firm-specific and market characteristics on export marketing performance. Data were gathered via a selfadministered mail survey of 830 Queensland firms identified by a government department as being involved in exporting. The findings indicate that when the Internet was used to enhance the image of the firm and provide the firm with a competitive advantage it had a significant impact on the export marketing performance of Queensland export market ventures. Certain firm-specific characteristics also had a significant impact on export marketing performance.