This study examines the determinants of International Joint Venture marketing performance in Thailand. Uses the results from a survey of 1047 Thai-foreign IJVs in Thailand from firms that were mainly engaged in agriculture, metal working, electrical and chemical industries. Applies exploratory factor analysis and discriminant analysis to identify these critical determinants as market characteristics, conflict, commitment, marketing orientation and organisational control.
Journal article
The effect of firm and marketplace characteristics on international joint venture (IJV) marketing performance
Asia Pacific Journal of Marketing and Logistics, Vol.14(1), pp.19-39
2002
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Abstract
Details
- Title
- The effect of firm and marketplace characteristics on international joint venture (IJV) marketing performance
- Creators
- Craig C Julian - Griffith UniversityAron O'Cass - University of Newcastle
- Publication Details
- Asia Pacific Journal of Marketing and Logistics, Vol.14(1), pp.19-39
- Identifiers
- 1338; 991012821380302368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Journal article