- Title
- The communication and consumer decision process in direct marketing: some why's of direct response
- Creators
- Peter Vitartas
- Publication Details
- Australian Direct Marketing Journal, Vol.5(2), pp.12-22
- Identifiers
- 1281; 991012821772902368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Journal article
Journal article
The communication and consumer decision process in direct marketing: some why's of direct response
Australian Direct Marketing Journal, Vol.5(2), pp.12-22
1988
Metrics
34 Record Views