Soap operas in New Zealand and the US: product placement strategy and consumption imagery

Journal article

Peer reviewed

Simon J Pervan and Brett AS Martin

Advances in Consumer Research, Vol.33, pp.134-137

2006

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Title: Soap operas in New Zealand and the US: product placement strategy and consumption imagery
Creators: Simon J Pervan - Southern Cross University
Brett AS Martin - University of Bath
Publication Details: Advances in Consumer Research, Vol.33, pp.134-137
Identifiers: 1195; 991012821633402368
Academic Unit: School of Business and Tourism; Faculty of Business, Law and Arts
Resource Type: Journal article