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Published (Version of record)CC BY V4.0, Open Access
Published (Version of record)CC BY V4.0, Open
Journal article
Self-bias in collectivist Vietnamese in their native and foreign language
Journal of Cultural Cognitive Science, Vol.9, pp.213-224
08/2025
Appears in Recent Faculty of Health Publications
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Abstract
Information related to oneself is given higher processing priority compared to other social information. In Western cultures, a robust self-bias effect is typically found using the perceptual associative matching task. The current study investigated the self-bias effect in collectivist Vietnamese in both the native language, Vietnamese, and the foreign language, English, using the perceptual associative matching task with person labels (self, mother, other/stranger) paired with geometric shapes (circle, square, triangle). As Vietnam is a collectivist culture, it was predicted that there would be no significant difference in response times when responding to self- and mother-shape pairs. We found support for this prediction. There was some evidence that participants even prioritised mother in comparison to self-related stimuli, as the difference in response times between ‘mother minus self’ was less when the native language, Vietnamese, was used in comparison to the foreign language, English. Self-representation can be conceptualised as a dynamic system, rather than a fixed hierarchy, that is shaped by cultural context and to some extent by language.
Details
- Title
- Self-bias in collectivist Vietnamese in their native and foreign language
- Creators
- Heather Winskel - James Cook University SingaporeNhu Quynh Bui - James Cook University Singapore
- Publication Details
- Journal of Cultural Cognitive Science, Vol.9, pp.213-224
- Publisher
- Springer Nature; LONDON
- Grant note
- CAUL
Open Access funding enabled and organized by CAUL and its Member Institutions. No funding was received for conducting this study.
- Identifiers
- 991013291018902368
- Copyright
- © The Author(s) 2025.
- Academic Unit
- Human Sciences; Faculty of Health
- Language
- English
- Resource Type
- Journal article