This paper presents the results of a study of awareness of sponsorship of professional rugby league. Results suggest that awareness levels will be highest among consumers attending game venues - this has implications for the use of strategies by the sponsor that can increase visibility and corporate recognition.
Journal article
Professional rugby league in Australia: a case study in sponsor awareness
The Cyber-Journal of Sport Marketing, Vol.1(2), pp.83-91
1997
Metrics
19 Record Views
Abstract
Details
- Title
- Professional rugby league in Australia: a case study in sponsor awareness
- Creators
- Rudi A Meir - Southern Cross UniversityDave Arthur - Southern Cross UniversityJ Tobin - Southern Cross UniversityClaire Massingham - Southern Cross University
- Publication Details
- The Cyber-Journal of Sport Marketing, Vol.1(2), pp.83-91
- Identifiers
- 1371; 991012821061002368
- Academic Unit
- School of Health and Human Sciences
- Resource Type
- Journal article