Files and links (2)
Published (Version of record)CC BY V4.0, Open Access
Published (Version of record)CC BY V4.0, Open
Journal article
Persuasive Design Solutions for a Sustainable Workforce: Review of Persuasive Apps for Real-Time Capability Support for Rural Health Care Professionals
JMIR mHealth and uHealth, Vol.10(2), pp.1-16
07/02/2022
PMID: 35129447
Metrics
1 Record Views
Abstract
Background: There is a need to further investigate how persuasive design principles can change rural health professionals’ behaviors to look after their own health workforce capability. Several theories are used when developing apps to persuade people to change behavior, including the Persuasive System Design Model, consisting of primary task, dialogue, system credibility, and social support categories, and Cialdini’s principles of persuasion. These have not been analyzed yet in the field of health workforce capability.
Objective: This study aims to determine the persuasive design techniques used in capability building–related apps and to provide recommendations for designing a health workforce app to increase their persuasiveness.
Methods: A Python script was used to extract a total of 3060 apps from Google Play. Keywords centered around health workforce capability elements. App inclusion criteria were as follows: been updated since 2019, rated by users on average 4 and above, and more than 100,000 downloads. Next, 2 experts reviewed whether 32 persuasive strategies were used in the selected apps, and these were further analyzed by capability categories: competencies and skills, health and personal qualities, values and attitudes, and work organization.
Results: In all, 53 mobile apps were systematically reviewed to identify the persuasive design techniques. The most common were surface credibility (n=48, 90.6%) and liking (n=48), followed by trustworthiness (n=43, 81.1%), reminders (n=38, 71.7%), and suggestion (n=30, 56.6%). The techniques in the social support domain were the least used across the different apps analyzed for health workforce capability, whereas those in the primary task support domain were used most frequently. The recommendations
reflect learnings from our analysis. These findings provided insight into mobile app design principles relevant to apps used in
improving health workforce capability.
Conclusions: Our review showed that there are many persuasive design techniques that can assist in building health workforce capability. Additionally, several apps are available in the market that can assist in improving health workforce capability. There is, however, a specific lack of digital, real-time support to improve health workforce capability. Social support strategies through using social support persuasive design techniques will need to be integrated more prominently into a health workforce capability
app. An app to measure and monitor health workforce capability scores can be used in conjunction with direct real-world person and real-time support to discuss and identify solutions to improve health workforce capability for rural and remote health professionals who are at high risk of burnout or leaving the rural health workforce.
Details
- Title
- Persuasive Design Solutions for a Sustainable Workforce: Review of Persuasive Apps for Real-Time Capability Support for Rural Health Care Professionals
- Creators
- Sabrina Winona Pit - New South Wales Rural Doctors NetworkAaron J H Tan - New South Wales Rural Doctors NetworkRobyn Ramsden - New South Wales Rural Doctors NetworkKristy Payne - New South Wales Rural Doctors NetworkWinona Freihaut - New South Wales Rural Doctors NetworkOliver Hayes - New South Wales Rural Doctors NetworkBenjamin Eames - New South Wales Rural Doctors NetworkMike Edwards - New South Wales Rural Doctors NetworkRichard Colbran - New South Wales Rural Doctors Network
- Publication Details
- JMIR mHealth and uHealth, Vol.10(2), pp.1-16
- Publisher
- JMIR Publications
- Grant note
- We thank NIB Foundation for contributing part funding for the analyses in this study.
- Identifiers
- 991013343972702368
- Copyright
- © Sabrina Winona Pit, Aaron J H Tan, Robyn Ramsden, Kristy Payne, Winona Freihaut, Oliver Hayes, Benjamin Eames, Mike Edwards, Richard Colbran.
- Academic Unit
- Faculty of Health
- Language
- English
- Resource Type
- Journal article