Journal article
Navigating dignity tensions and burnout: a collaborative autoethnography of consumer-inclusive researchers’ experiences
Journal of marketing management, Vol.First online, pp.1-25
11/08/2026
Appears in Recent Faculty of Health Publications
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Abstract
Marketing scholarship increasingly calls for socially relevant,engaged research that addresses complex human problems through participatory and consumer-inclusive approaches. Yet little is known about the work required of researchers themselves to enact such engagement. This study examines the experiences of researchers engaged in consumer-inclusive research through the combined lenses of Humanistic Management and the Job Demands-Resources (JD-R) model. Using a collaborative auto ethno-graphic approach within an interdisciplinary team, four the mesemerge: dignity tensions, values and identity as institutional lever-age, invisibility of relational labour, and sustaining the unsustainable. We argue that researcher vulnerability is not an individual problem but is produced by institutional systems, governance and evaluation practices. These create emotional, relational and moral demands that researchers absorb and manage through values-driven coping, allowing pressures to persist. We develop a multi-level model and dignity-sustaining manifesto to redistribute responsibility across researchers, teams, institutions and systems, supporting more ethical and sustainable consumer-inclusive research.
Details
- Title
- Navigating dignity tensions and burnout: a collaborative autoethnography of consumer-inclusive researchers’ experiences
- Creators
- Joan Carlini - Bond UniversityKelsey Chapman - Griffith UniversityMichael Norwood - Griffith UniversityRachel Muir - Southern Cross UniversityMaretta Mann - Griffith UniversityCamila Shirota - Griffith UniversityKelly Clanchy - Griffith UniversityJessie Mitchell - Griffith University
- Publication Details
- Journal of marketing management, Vol.First online, pp.1-25
- Publisher
- Taylor & Francis
- Number of pages
- 25
- Identifiers
- 991013396832402368
- Copyright
- © 2026 The Author(s).
- Academic Unit
- Faculty of Health
- Language
- English
- Resource Type
- Journal article