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"My Little Influencer": A Toy Ringlight as Proxy to Media Practices and Technopanics
Journal article   Open access   Peer reviewed

"My Little Influencer": A Toy Ringlight as Proxy to Media Practices and Technopanics

Aleesha Rodriguez and Amanda Levido
M/C journal, Vol.26(2)
25/04/2023
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“My Little Influencer”: A Toy Ringlight as Proxy to Media Practices and TechnopanicsView
Published (Version of record)CC BY-NC-ND V4.0 Open

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Abstract

Wooden toys have been a staple in many family homes. Even LEGO's iconic plastic building blocks had humble beginnings as wooden toys (Lauwaert). Arguably, the materiality of wooden toys evokes normative feelings of nostalgia for a simpler past, where the uncomplicated nature of the wooden product provided the space for all sorts of imaginative play. It is through this lens that we find the adaptation of wooden toys into playsets that emulate particular vocations, like a doctor's kit and a carpenter's toolbox, an interesting entry point to consider the boundary of what is an acceptable toy within the contemporary wooden toy genre. And it is the blurry nature of this boundary, as exemplified by public outcry regarding a wooden vlogger set that had a ringlight, which is the subject of this article.

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