Journal article
More similar than different: a study of cooperative product innovation with multiple external stakeholders
Journal of Management & Organization, Vol.17(1), pp.95-122
2011
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Abstract
This paper uses a strategy—structure—performance-based model of marketing channel relationship structure to conduct an empirical examination of the involvement of four external stakeholder groups in manufacturing firms' product innovation. The results show that firms' stakeholder orientation (strategy), involvement of stakeholders in product innovation (structure) and quality of stakeholder relationships (performance) are intrinsically linked. Also, the way in which multiple stakeholder groups were involved in manufacturing firms' product innovation was more similar than different.
Details
- Title
- More similar than different: a study of cooperative product innovation with multiple external stakeholders
- Creators
- Tania von der Heidt - Southern Cross UniversityDon Scott - Southern Cross University
- Publication Details
- Journal of Management & Organization, Vol.17(1), pp.95-122
- Publisher
- Cambridge University Press
- Identifiers
- 1053; 991012820582902368
- Academic Unit
- School of Business and Tourism; Office of the Vice Chancellor; Faculty of Business, Law and Arts
- Language
- English
- Resource Type
- Journal article