Marketing performance of international joint ventures: an empirical investigation

Journal article

Craig C Julian and Balasubramanian Ramaseshan

Journal of Global Business Research, Vol.1(1), pp.84-93

2004

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Business

International Business

Management Sciences and Quantitative Methods

Marketing

Title: Marketing performance of international joint ventures: an empirical investigation
Creators: Craig C Julian - University of Adelaide
Balasubramanian Ramaseshan - Curtin University of Technology
Publication Details: Journal of Global Business Research, Vol.1(1), pp.84-93
Identifiers: 1331; 991012820693102368
Academic Unit: School of Business and Tourism; Faculty of Business, Law and Arts
Resource Type: Journal article