Leveraging tourism benefits from the Sydney 2000 Olympics

This article aims to use the Sydney 2000 Olympics as a case study for reviewing the range of opportunities that exist for leveraging tourism benefits from major events of this magnitude. The method used to identify these opportunities was based on a series of industry workshops throughout Australia and a follow-up Delphi survey. The examination of the Sydney 2000 Olympics case has revealed that, beyond the visitors the event will attract in its own right, the tourism industry in Sydney and Australia more generally has the potential to benefit from a range of effects. These include longer term promotional spin-offs, pre-Games itineraries, a stimulus to the conventions and incentives markets, diversion market reactions, and infrastructure improvements.