Island leverage: Vanessa Quai Vanuatu and transnational career performance

Performers from non-Western locations have a number of options when attempting to access Western music markets. This case analyzes the manner in which a performer from a tiny national market, remote from the Western music industry's North Atlantic center, succeeded in deploying her heritage and location to gain a foothold in regional and international markets without the involvement of a powerful Western company and/or patron to mold and mediate her access.