Interpreting value in relationship marketing: a social exchange theory perspective

Journal article

Simon J Pervan and Lester W Johnson

International Quarterly Journal of Marketing, Vol.2(1-4), pp.21-33

2002

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Title: Interpreting value in relationship marketing: a social exchange theory perspective
Creators: Simon J Pervan - Southern Cross University
Lester W Johnson - University of Melbourne
Publication Details: International Quarterly Journal of Marketing, Vol.2(1-4), pp.21-33
Identifiers: 1197; 991012820374402368
Academic Unit: School of Business and Tourism; Faculty of Business, Law and Arts
Resource Type: Journal article