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“I Feel Like I'm Making a Good Difference to the World”: Interviews With Australian Men on Their Motivations to Become Vegan
Journal article   Open access   Peer reviewed

“I Feel Like I'm Making a Good Difference to the World”: Interviews With Australian Men on Their Motivations to Become Vegan

Megan F. Lee, Julian Madsen, Jessica Bayes, Courtney P. McLean, Aiden Van Elst and Talitha Best
Health promotion journal of Australia, Vol.37(3), pp.1-9
07/2026
DOI: https://doi.org/10.1002/hpja.70186
PMID: 41986905
Appears in  Recent Faculty of Education Publications
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Abstract

health promotion holistic wellbeing masculinity plant-based social connection
Australian vegan men face unique societal pressures, cultural norms and expectations of masculinity. Using a phenomenological approach, this semi‐structured interview study explored the dietary motivations of 27 Australian vegan men. Thematic template analysis revealed three themes: (i)Head and Heart Decisions: From Initial Motives to Deepened Ethical Commitment—clarity of motives to initiate versus clarity of values to adhere to veganism, (ii) Bridging Worlds: The Influence of Vegan and Non‐Vegan Social Circles—the importance of social connection in initiation of a vegan diet and (iii) Resolving Cognitive Dissonance: Making a Difference, Promoting Kindness and Aligning Values—the desire to align values to live a kinder life. Personal, ethical and social factors shape vegan men's dietary choices. These findings highlight opportunities for health promotion initiatives to support vegan men by fostering inclusive environments, addressing identity‐related barriers, and promoting dietary choices that align with both personal values and holistic wellbeing.

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