Journal of Food Distribution Research, Vol.52(3), pp.46-62
11/2021
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Abstract
consumer behavior organic food pricing retailing
Organic foods are popular around the world, with some consumer segments willing to pay price premiums. This study determined the price differential of a shopping basket of organic versus conventional vegetarian foods using an observation of retail prices across 13 conventional retailers in a regional area of Australia. The organic basket had a 60% price premium, with premiums varying widely by retailer. The higher premiums for fruits, vegetables, and grains relative to dairy and sugar may be due to higher costs of marketing channel logistics.
Details
Title
How Much More to Pay? A Study of Retail Prices of Organic Versus Conventional Vegetarian Foods in an Australian Regional Area
Creators
Megan Frances Lee - Southern Cross University
Tania von der Heidt - Southern Cross University
Joanne Frances Bradbury - Southern Cross University
Sandra Grace - Southern Cross University
Publication Details
Journal of Food Distribution Research, Vol.52(3), pp.46-62
Publisher
Food Distribution Research Society, Inc.
Identifiers
991012988898802368
Copyright
Journal of Food Distribution Research is an open-access journal and published articles are made freely available under licensing that allows them to be read, copied, re-distributed and re-used.
Academic Unit
Faculty of Education
Language
English
Resource Type
Journal article
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How Much More to Pay? A Study of Retail Prices of Organic Versus