Sign in
From participants to partners: advancing consumer involvement in transformative research
Journal article   Open access   Peer reviewed

From participants to partners: advancing consumer involvement in transformative research

Joan Carlini, E. J. Milne, Elizabeth Kendall, Georgia Tobiano and Rachel Muir
Journal of marketing management, Vol.First online
23/06/2025
url
From participants to partnersView
Published (Version of record)CC BY-NC-ND V4.0 Open

Related links

Abstract

consumer involvement in research transformative consumer research social impact marginalised consumer vulnerability participatory research

Details

Logo image