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Journal article
From participants to partners: advancing consumer involvement in transformative research
Journal of marketing management, Vol.First online
23/06/2025
Appears in Recent Faculty of Health Publications
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Abstract
This study explores how participatory research, involving consumers as co-researchers, can improve research quality, equity, and accountability. Systemic barriers, limited training, and resource constraints often hinder effective consumer involvement in research, particularly for those experiencing marginalisation and vulnerability. The study examines how participatory research can strengthen consumer involvement in research, build individual agency, and create positive societal impact. Through two qualitative co-design sessions using the LEGO (R) SERIOUS PLAY (R) methodology, the study conceptualises the Research Partnership Model for Transformative Impact. This model highlights the challenges faced by researchers and consumers, identifies gaps in expectations, capabilities, well-being outcomes, and calls for stronger university policies, better support, and collaborative strategies to foster more inclusive and equitable research.
Details
- Title
- From participants to partners: advancing consumer involvement in transformative research
- Creators
- Joan Carlini - Griffith University (Australia, Gold Coast)E. J. Milne - Charles Darwin UniversityElizabeth Kendall - Griffith University (Australia, Gold Coast)Georgia Tobiano - Gold Coast University HospitalRachel Muir - Griffith University (Australia, Gold Coast)
- Publication Details
- Journal of marketing management, Vol.First online
- Publisher
- Taylor & Francis
- Number of pages
- 25
- Grant note
- This work was supported by a Griffith Business School ECR grant National Research Foundation of Korea (NRF).
- Identifiers
- 991013317525402368
- Copyright
- © 2025 The Author(s).
- Academic Unit
- Faculty of Health
- Language
- English
- Resource Type
- Journal article