Although product augmentation is nothing new in the traditional consumer services sector, it is still to be applied widely across the professional sport industry globally.
Journal article
Fan reaction to the match day experience: a case study in English professional rugby league football
Sport Marketing Quarterly, Vol.9(1), pp.34-42
2000
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Abstract
Details
- Title
- Fan reaction to the match day experience: a case study in English professional rugby league football
- Creators
- Rudi A Meir - Southern Cross University
- Publication Details
- Sport Marketing Quarterly, Vol.9(1), pp.34-42
- Identifiers
- 1368; 991012822098502368
- Academic Unit
- School of Health and Human Sciences
- Resource Type
- Journal article