This study identifies the statistically significant predictors of export marketing performance for Thai export firms. The export performance scale developed by Cavusgil and Zou (1994) is refined and tested in Thailand. A set of potential determinants of export marketing performance is considered and the unit of analysis is the individual product-market export venture. The data for this study were collected from a mail questionnaire survey of 1,000 Thai export firms in Thailand. The sample consisted of 151 small to medium sized enterprises (SMEs). The results support the contention that competition, commitment, export market characteristics and product characteristics are the statistically significant predictors of export marketing performance for Thai export firms.
Journal article
Export marketing performance: a study of Thailand firms
Journal of Small Business Management, Vol.41(2), pp.213-221
2003
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Abstract
Details
- Title
- Export marketing performance: a study of Thailand firms
- Creators
- Craig C Julian - University of Adelaide
- Publication Details
- Journal of Small Business Management, Vol.41(2), pp.213-221
- Identifiers
- 1333; 991012820991602368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Journal article