Journal article
Exploring Perceived Value Attributes Toward Spiritual Tourism in Vietnam: A Qualitative Approach
International journal of religious tourism and pilgrimage, Vol.13(3), pp.1-16
03/10/2025
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Abstract
Customer Perceived Value (CPV) has recently attracted a lot of interest in the tourism industry, both academically and empirically. To succeed in the tourist business, managers in the sector need a comprehensive understanding of how visitors’ perceptions of value dimensions connect to trip outcomes, such as overall satisfaction and behavioral intentions. This study aims to explore the tourists’ perceptions of the value of spiritual tourism services in Vietnam. A qualitative method was employed, which included nine in-depth interviews with tourism providers and representatives of spiritual sites, as well as a brief survey of 127 travellers who had already experienced spiritual tourism services. The findings revealed that tourists in this research context consider functional value, emotional value, educational value, social value, and spiritual worth (which includes both concrete and intangible components) as important value qualities. The study offers insights for both
researchers and tourism service providers.
Details
- Title
- Exploring Perceived Value Attributes Toward Spiritual Tourism in Vietnam: A Qualitative Approach
- Creators
- Lan Thi Huong Ho - Hue UniversityCuong Khoa Phan - Hue UniversityLien Tran Thi Ngoc - Hue UniversityRodney W. Caldicott - Khon Kaen University
- Publication Details
- International journal of religious tourism and pilgrimage, Vol.13(3), pp.1-16
- Publisher
- Technological University Dublin
- Grant note
- This research is partly funded by the University of Economics, Hue University under grant No. NNC. ĐHKT.2024.12.
- Identifiers
- 991013385348402368
- Copyright
- © The Authors, 2025.
- Academic Unit
- Faculty of Business, Law and Arts
- Language
- English
- Resource Type
- Journal article