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Published (Version of record)CC BY V4.0, Open Access
Published (Version of record)CC BY V4.0, Open
Journal article
Effects of team affiliation on color-valence associations
Color research and application, Vol.49(3), pp.306-317
05/2024
Appears in Recent Faculty of Education Publications
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Abstract
This study aims to empirically test whether identifying as a supporter of either New South Wales (NSW) or Queensland (QLD) rugby league teams influences the extent that their respective team colors blue and maroon are associated with positively and negatively valenced words. We used a valence categorization experiment and affective rating task (valence and preference) to investigate if team affiliation and shared ingroup experience influenced affective associations with team colors. NSW supporters were faster and more accurate when categorizing positive words presented in blue than maroon font and negative words in maroon than blue font. While QLD supporters did not significantly differ when categorizing words in either blue or maroon, they rated blue and maroon equally positively in contrast to the NSW supporters. Results from this study give us greater insights into how color-valence associations can be formed through subcultural ingroup affiliations.
Details
- Title
- Effects of team affiliation on color-valence associations
- Creators
- Declan Forrester - Southern Cross UniversityHeather Winskel - Southern Cross UniversityMitchell Longstaff - Southern Cross University
- Publication Details
- Color research and application, Vol.49(3), pp.306-317
- Publisher
- Wiley
- Number of pages
- 12
- Identifiers
- 991013157413402368
- Copyright
- © 2023 The Authors. Color Research and Application published by Wiley Periodicals LLC. This is an open access article under the terms of the Creative Commons Attribution License. Open access publishing facilitated by Southern Cross University, as part of the Wiley - Southern Cross University agreement via the Council of Australian University Librarians.
- Academic Unit
- Human Sciences; Faculty of Education; Faculty of Health
- Language
- English
- Resource Type
- Journal article