Effective use of simulations in hospitality management education - a case study

Simulations are widely used tools today, not only as analytical applications to support decisions but also for instructional applications in management education. This case illustrates how a subject, based on a computer simulation, has evolved from being ‘a waste of time’ – according to most stakeholders – to becoming a model that other subjects are benchmarked against. The case will outline how a specific simulation is used and also show why a simulation cannot be taken ‘straight off the shelf’ and become the tool it has the potential to be, but rather how a continuing process of lecturer and student evaluation and enhancements is needed.