Dropping in, not out: the evolution of the alternative press in Byron Shire 1970-2001

This paper examines the evolution of alternative print publications in the Byron Shire of coastal Northern NSW, a region that since the 1970s has attracted a steady stream of 'alternative seekers' from urban centres. We discuss the reasons why most alternative newspapers and magazines in the area flowered and died quickly, while one, the Brunswick Valley Echo, recently celebrated its 15th anniversary as the Byron Shire Echo and has become the dominant weekly in the Shire. In comparing The Echo to its current corporate competitor, The Byron Shire News, we identify The Echo as a hybrid commercial/community media identity which contributes to an alternative public sphere, and remains physically and symbolically tied to its counter-culture roots.