- Title
- Direct response as a means of market research: a study of Australian direct marketers
- Creators
- Peter Vitartas
- Publication Details
- Journal of Australian Direct Marketing, Vol.2(6), pp.18-23
- Identifiers
- 1291; 991012820392802368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Journal article
Journal article
Direct response as a means of market research: a study of Australian direct marketers
Journal of Australian Direct Marketing, Vol.2(6), pp.18-23
1989
Metrics
46 Record Views