Logo image
Back
Dental services marketing: A case of dental clinics in Iran
Journal article   Peer reviewed

Dental services marketing: A case of dental clinics in Iran

Sepideh (Sepi) Jahandideh, Saeed Asefzadeh and Ebrahim Barzegari Asadabadi
International journal of healthcare management, Vol.5(1), pp.12-18
04/2012
DOI: https://doi.org/10.1179/2047970012Z.00000000010

Metrics

1 Record Views
1 Times Cited - Web of Science

Abstract

Dental services Marketing
Nowadays, dental clinics are accommodating themselves to the changing environments. Although, marketing may be unpopular in the past, dental clinics start to choose the benefits of marketing these days. The consumer's involvement in healthcare choices has grown exponentially; hence, hospitals must value consumer, survey their requirements, and advance satisfaction. It is a significant issue in dental services marketing to understand how consumer will choose clinic, because patients could shop among clinics and make comparisons. These days, how to get competitive benefit by enhanced operating strategy is an important issue to business success. Dental professionals have to face these challenges and prepare themselves for the upcoming future. There are many features that influence choosing the clinic. In marketing strategy, dentist must know that various groups emphasize different crucial features in choosing clinics. In this study, we have analyzed and explored the consumers' behaviors in choosing dental clinics. A data set was collected with survey questionnaire from medical university dental clinics in Qazvin, Iran. Many important factors in choosing clinics were considered. Different consumers' choices were categorized in four types of factors and ranked for different types of consumers. The relationships between demographic features of consumers with their orientations in choosing the dental clinics were also explained. Finally, we discussed the marketing implications in this context and recommended the best marketing strategy for the university clinics.

Details

Logo image