Journal article
Customer-driven menu analysis (CDMA): Capturing customer voice in menu management
International Journal of Hospitality Management, Vol.91, 102417
31/10/2020
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Source: InCites
Abstract
This study develops a new, holistic, customer-driven menu analysis (CDMA) model that incorporates a version of restaurant profitability analysis based on experience accounting and value-based cost management. The CDMA model comprises four stages: the customer’s voice; cost allocation; menu analysis; and profitability analysis. A constructive research approach was used to develop, elaborate and test the new CDMA model in the context of a large restaurant in Auckland, New Zealand. The model can be used by restaurateurs to view their cost structure in a fully customer-driven and nuanced way to improve operational and financial decision-making for enhanced restaurant performance.
Details
- Title
- Customer-driven menu analysis (CDMA): Capturing customer voice in menu management
- Creators
- Ben Nemeschansky (Author) - Auckland University of TechnologyTania von der Heidt (Author) - Southern Cross UniversityPeter Beomcheol Kim (Author) - Auckland University of Technology
- Publication Details
- International Journal of Hospitality Management, Vol.91, 102417
- Publisher
- Elsevier
- Identifiers
- 991012875397702368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Language
- English
- Resource Type
- Journal article