Journal article
Air Passengers' Preferences for Aviation Voluntary Carbon Offsetting: A Co-benefits Perspective
Journal of travel research, Vol.61(6), pp.1437-1457
01/07/2022
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Abstract
Co-benefits are positive outcomes from voluntary carbon offsetting (VCO) programs beyond simple reduction in carbon emissions, which include biodiversity, air quality, economic, health, and educational benefits. Given the rates of aviation VCOs remain at less than 10%, this study investigated air passengers' preferences for co-benefits as well as certification, location, and cost of VCO programs. Using discrete choice modeling, this study shows that aviation VCO programs with higher levels of co-benefits, particularly biodiversity and health benefits, are preferred by air passengers and confirms a preference for domestically based and certified VCO programs. The latent class choice model identified three classes with different preferences for VCO program attributes and demographic characteristics. The results of this study contribute to the knowledge of VCO co-benefits and imply that airlines should take note of this preference for biodiversity and health co-benefits when designing VCO programs and differentiate between market segments to increase the uptake of VCOs.
Details
- Title
- Air Passengers' Preferences for Aviation Voluntary Carbon Offsetting: A Co-benefits Perspective
- Creators
- Beile Zhang - Nankai UniversityBrent W. Ritchie - University of QueenslandJudith Mair - University of QueenslandSally Driml - University of Queensland
- Publication Details
- Journal of travel research, Vol.61(6), pp.1437-1457
- Publisher
- SAGE Publications
- Number of pages
- 21
- Grant note
- The research is supported by two fundings: the Australian Research Council grant (project 150103964) and the Fundamental Research Funds for the Central Universities, Nankai University (project 63212134).
- Identifiers
- 991013309818002368
- Copyright
- © The Author(s) 2021.
- Academic Unit
- Office of the PVC (Academic Innovation)
- Language
- English
- Resource Type
- Journal article