A student perspective on the use of team-based assessment to achieve the requirement to be creative: a study of entrepreneurship studies

This study reports the findings of a qualitative research project conducted with a group of university students studying entrepreneurship to explore how they perceived a team-based approach to assessment assisted their ability to generate a creative new venture proposal idea. Through the submission of written journals and analysis of these transcripts, it is evident that although initially the group-work approach was perceived with some degree of cynicism by students, upon completion of the task several advantages of working in groups were reported by students. In particular, the use of a collective effort to assist in devising a ‘creative’ idea was highlighted as a positive outcome of the team-based assessment approach.