Journal article
A national snapshot of anti-tobacco message development for Indigenous smokers in Australia
Journal of Smoking Cessation, Vol.8(S1), pp.22-22
10/2013
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Abstract
Smoking prevalence remains high in Indigenous Australians. Indigenous peoples prefer culturally-targeted messages, yet only recently have anti-tobacco messages been tailored for Indigenous Australians. We conducted a national survey, about how messages are currently developed for Indigenous smokers, with Aboriginal Medical Services (AMSs), government organisations (GOs), universities and non-government organisations (NGOs) (N = 47). Questions included targeting and theoretical approaches, community consultation, message types and design, campaign types, cultural challenges, recommended actions, resources developed, pre-tests and evaluation. Responses were analysed with non-parametric tests and categorical principal component analysis (CATPCA). A community-orientated, bottom-up approach was popular (47%), 55% used a theoretical framework, 87% a positive appeal, and 38% threat messages; 72% conducted a pretest and 53% evaluated programs. CATPCA revealed two dimensions related to ‘cultural understanding’ and ‘rigour’. Cultural sensitivity was divided into superficial (message ‘fit’) and deep structure (message salience). AMSs used deep structure in tailoring significantly more than NGOs (p < 0.05) and GOs (p < 0.05). Cultural challenges included Indigenous artwork, language, stereotypes and delays. Features associated with successful campaigns are being used in Australia for Indigenous smokers. Ideally tailoring should include theoretical, behavioural and cultural aspects with Indigenous advisors, to promote cessation. We recommend refinement of pre-tests and evaluation, and pre-empting cultural challenges.
Details
- Title
- A national snapshot of anti-tobacco message development for Indigenous smokers in Australia
- Creators
- G S Gould - James Cook UniversityK Watt - James Cook UniversityY Cadet-James - James Cook UniversityStevenson L - James Cook UniversityA McEwen - James Cook UniversityA R Clough - James Cook University
- Publication Details
- Journal of Smoking Cessation, Vol.8(S1), pp.22-22
- Publisher
- Cambridge University Press
- Number of pages
- 39
- Identifiers
- 991012990798802368
- Copyright
- © The Author(s), published by Cambridge University Press on behalf of Australian Academic Press Pty Ltd 2013.
- Academic Unit
- Faculty of Health
- Language
- English
- Resource Type
- Journal article