This thesis investigates the perceptions of tourism industry stakeholders regarding the readiness of the airlines to handle the growing number of baby boomers travelling by air.
The research applies the theory of dynamic capabilities to develop propositions to interpret in-depth interviews with a range of key industry stakeholders.
Findings identify important areas of concern for this market, for example increased episodes of inflight medical complications, way finding around airports and increased consumer options. They also highlight the changing nature of this market and how important it is for airlines to gain a more advanced understanding of the requirements of baby boomer air travellers.