Data from 387 Indonesian and 222 Australian online customers were used to test the relationships between valid and reliable constructs measuring e-security, e-service quality, perceived e-value, e-satisfaction, e-trust, e-commitment, and e-loyalty in a model of e-loyalty, which was also compared between Indonesia as a developing country and Australia as a developed country.
E-security, e-service quality, perceived e-value, e-satisfaction, e-trust, and e-commitment were found to influence e-loyalty while e-security was also found to influence e-service quality.
Some of the interrelationships between the constructs influencing e-loyalty differed between developing and developed countries and identified differences between on-line customer behaviours in these countries.