Agripreneurs in agritourism : a regional study being a research study into who takes the step, in the Northern Rivers Region of New South Wales, Australia

Agritourism has been identified by many agripreneurs as a way to supplement falling farm income while still staying on the farm and in the community in which they are embedded. At the same time, consumers have become more interested in food production methods and sourcing unadulterated and sometimes organically produced food. The study area, the Northern Rivers regions of New South Wales Australia, has long been viewed as a food bowl; however, distance to markets, industry restructures and crop disease have prompted farmers to look for alternative revenue streams. This study identifies barriers and facilitators to entry into this growing market sector.