This data was collected using an online survey instrument, SurveyMonkey, which was promoted to members of an English Rugby Premiership club via the club’s web site. Participants were invited to follow a link embedded into an online story promoted on the web site. This data set represents those responses submitted by participants identifying as fans of the participating club.
Data entered into a single Excel spreadsheet and organised by columns (122) and rows (314). The items (questions) are organised as identified in the Excel spreadsheet – each column represents a descrete question and the rows the individual responses to these questions. The question needs to be linked to each set of responses for that question. The responses should be linked to the appropriate gender, age, income level and years a supporter to have meaning.
Data Processing: SPSS and AMOS were used to conduct all analysis as identified in the thesis. The primary method of analysis was structural equation modelling (SEM)