Conference proceeding
Understanding the decision-making processes associated with exercise
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress , pp.42-45
Developments in Marketing Science
AMS World Marketing Congress 2013 (Melbourne, Australia, 17/07/2013 - 20/07/2013)
2015
Metrics
16 Record Views
UN Sustainable Development Goals (SDGs)
This output has contributed to the advancement of the following goals:
Source: InCites
Abstract
Only 37% of Australians perform exercise at a level sufficient to achieve benefits to their health (Australian Institute of Health and Welfare, 2010). As a result, a substantial proportion of the Australian population is at increased risk of developing a range of physical ailments associated with low levels of exercise, including cardiovascular disease, diabetes, cancer, and osteoporosis (Warburton, Nicol, & Bredin, 2006). Particular attention has therefore been directed towards developing and evaluating campaigns aimed at increasing rates of exercise. However, these campaigns are only likely to be successful if they adequately leverage the decision-making processes that influence exercise behaviour. Thus, the aim of this study was to better understand how Australians decide whether or not to engage in exercise.
Details
- Title
- Understanding the decision-making processes associated with exercise
- Creators
- Joshua D. Newton - Monash UniversityFiona J. Newton - Monash UniversityMichael T. Ewing - Monash UniversityLeon Piterman - Monash UniversityBen J. Smith - Monash UniversityKara M. Gilbert - Monash UniversityAjay Mahal - Monash University
- Contributors
- C Campbell (Editor)J J Ma (Editor)
- Publication Details
- Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress , pp.42-45
- Conference
- AMS World Marketing Congress 2013 (Melbourne, Australia, 17/07/2013 - 20/07/2013)
- Series
- Developments in Marketing Science
- Publisher
- Springer Nature
- Number of pages
- 4
- Identifiers
- 991013134110402368
- Copyright
- © 2016 Academy of Marketing Science
- Academic Unit
- Faculty of Business, Law and Arts
- Language
- English
- Resource Type
- Conference proceeding