- Title
- Transforming marketing principles curriculum for creativity and sustainability : a scholarship approach
- Creators
- Tania von der Heidt - Southern Cross University
- Publication Details
- Higher Education Research and Development Society of Australasia (HERDSA) 2017
- Conference
- Higher Education Research and Development Society of Australasia (HERDSA) 2017 (Sydney, NSW)
- Identifiers
- 1901; 991012821021302368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Conference proceeding
Conference proceeding
Transforming marketing principles curriculum for creativity and sustainability : a scholarship approach
Higher Education Research and Development Society of Australasia (HERDSA) 2017
Higher Education Research and Development Society of Australasia (HERDSA) 2017 (Sydney, NSW)
2017
Metrics
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