- Title
- The empirical link between market orientation, new product development and performance in export ventures
- Creators
- Craig C Julian - Southern Cross UniversityChutima Wangbenmad - Hadyai UniversityOsman Mohamad - Universiti Sains MalaysiaZafar U Ahmed - Lebanese American University
- Publication Details
- Proceedings of the tenth World Congress for the Academy of Global Business Advancement (AGBA), Vol.1, pp.279-289
- Conference
- Proceedings of the tenth World Congress for the Academy of Global Business Advancement (AGBA), 1 (Bangkok, Thailand, 15-17 June)
- Comment
Proceedings published in Advances in Global Business Research, vol. 10, no. 1.
- Publisher
- Academy of Global Business Advancement
- Number of pages
- 279-289
- Identifiers
- 1715; 991012820467702368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Conference proceeding
Conference proceeding
The empirical link between market orientation, new product development and performance in export ventures
Proceedings of the tenth World Congress for the Academy of Global Business Advancement (AGBA), Vol.1, pp.279-289
Proceedings of the tenth World Congress for the Academy of Global Business Advancement (AGBA), 1 (Bangkok, Thailand, 15-17 June)
2013
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